SEM or SEO?
What should We use?
SEM or SEO?
First some definitions
What is SEO?
SEO = search engine optimization
To improve your SEO:
Optimize your images
Use relevant keywords
What is SEM ?
SEM = search engine marketing.
For SEM you will have to pay through ads and other types of advertising.
It is up to your budget. Know that social media and Facebook in particular are great places to advertise too. Not just search engines
Conclusion
Both are very important for the development of your audience, and your presence online. Know your audience and your budget. Make sure to set your goals wisely before running into the ad business.
To your success
