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Navigating The New Google Indexing Norms

Navigating the New Google Indexing Norms
Navigating the New Google Indexing Norms

Navigating the New Google Indexing Norms


How Google’s Indexing Changes Impact SEO and Affiliate Marketing Strategies

In recent months, there has been a noticeable shift in how Google handles its indexing process. This change has sparked discussions and concerns among SEO professionals and digital marketers alike. Understanding these changes is crucial for anyone reliant on Google for website traffic, especially those in affiliate marketing. This article explores the recent modifications to Google’s indexing process, the implications for content visibility, and how businesses can adapt their strategies to thrive under the new norms.

Google’s New Indexing Process Explained

Historically, Google has consistently updated its algorithms and indexing processes to improve user experience and provide the most relevant search results. However, the latest changes seem to introduce a more dynamic and less predictable scenario. Google now appears to index content more quickly, likely an effort to immediately satisfy user queries. This rapid response is followed by a later reassessment, during which Google decides whether to keep the content in its index permanently.

This two-stage process can be confusing for marketers. Content that is quickly indexed may later disappear from search results if it doesn’t meet Google’s evolving standards. This has introduced a new layer of uncertainty in SEO practices, as the initial indexing is no longer a guarantee of long-term visibility.

Understanding “Crawled – Not Yet Indexed”

One particular status that content creators and SEO specialists might encounter more frequently now is “Crawled – Not Yet Indexed.” This label indicates that while Google’s bots have crawled the content, it has not yet been deemed suitable for inclusion in the search index. It’s important to note that this doesn’t necessarily mean the content is of poor quality; rather, it may not align with Google’s current priorities or quality benchmarks, which are themselves in a state of flux.

The upcoming “site reputation abuse” update scheduled for May 5th is expected to further clarify and possibly recalibrate these benchmarks. Until these updates take effect, SEO professionals and marketers are advised to avoid hasty conclusions about their SEO strategies and content effectiveness.

Adapting SEO and Affiliate Marketing Strategies for 2024

For affiliate marketers, adapting to these changes is not just about tweaking SEO tactics but also about revising content distribution and linking strategies. Here are some actionable strategies for 2024:

  1. Single-Page Landing Sites and Email Newsletters: In light of Google’s erratic indexing, controlling how content is delivered and consumed becomes paramount. A robust single-page website backed by a comprehensive email newsletter can ensure your audience receives and engages with your content directly, lessening reliance on Google’s search results.
  2. Diversification of Content Platforms: To increase visibility and hedge against Google’s indexing uncertainties, marketers should consider broadening their content platforms. Publishing on high-traffic sites like Medium, LinkedIn Pulse, Reddit, and Quora can drive direct traffic to landing pages. Similarly, leveraging high-domain-authority social platforms such as Pinterest, TikTok, Twitter, Instagram, and YouTube can amplify reach and engagement.
  3. Foundation Backlinks and Social Media Branding: Creating multiple small websites on platforms like, Tumblr, and Blogger, and strategically linking back to the main site can enhance the overall domain authority and backlink profile. Simultaneously, establishing a strong brand presence across top social media platforms and using services like Pingomatic for indexing can further support SEO efforts.


The landscape of Google’s search results is reminiscent of the significant shifts experienced in 2011/2012. As these changes unfold, it is crucial for SEO professionals and affiliate marketers to remain flexible and responsive. By understanding the new indexing processes and adjusting strategies accordingly, businesses can continue to succeed in a rapidly evolving digital environment.

So, be patient. 2025 will be much better! Work on content…

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