Niche

A niche is a specialized segment of a market or area of interest that focuses on meeting the specific needs or preferences of a targeted audience. A niche can relate to both websites and marketing, depending on the context:

In Websites: A niche defines the specific focus or topic of a website, such as a blog about vegan recipes or a site dedicated to fitness gear reviews. It helps attract a targeted audience.
In Marketing: A niche represents a specific segment of a larger market that a business targets with tailored products, services, or messaging, such as marketing eco-friendly products to environmentally conscious consumers.
In essence, a niche is a foundational concept for both, helping shape a website’s content strategy and guiding marketing efforts to reach a defined audience.