Converting copywriting

Converting Copywriting

Converting Copywriting

Copywriting
Starts with psychology

What motivates the other ?

Is it
Fear
Health
Success
Money
Pleasure
Keeping up with others?

The list is long .

Copwriting
Starts with your own writing skills
And the ability
to understand your audience

Who they are
Where they come from
What they expect or want
How they interact with you
And when they are ready to buy
A solution, product or service from YOU

Some call it the sales blabla
But it is more than that.

What is their problem?
The challenges they face?
Their emotions and their dreams?

And more important:

How can you solve that for them?
And be of assistance?

How do you translate that
For them in a clear message?
And how do you connect
With your audience ?
What communication channels
will you been using?

Audio
Video
Music
Images
Social platforms
Reviews
Testimonies

The list is long again

And once you have done that
Audit
Identify your success
And adapt.

PS
For those who are hooked, check this course

Thank you for likes, shares and comments

What is your experience as copywriter?